Asana
A modern wellness space designed to inspire balance, mindfulness, and movement. Rooted in simplicity and positivity, the brand embraces a calming yet playful aesthetic that reflects the joy of yoga
Design Brief
The branding should reflect calmness, elegance, and the holistic nature of yoga practice. The goal is to establish a premium and welcoming image for the studio, creating a calming, minimalist, and modern aesthetic that resonates with wellness-focused individuals. The studio should appeal to both experienced yoga practitioners and beginners who are looking for a peaceful, rejuvenating space. The target audience includes yoga enthusiasts of all levels, individuals seeking mental, physical, and spiritual well-being, and health-conscious individuals who prioritize mindfulness and wellness in their daily lives.
The visual identity was guided by soft, natural tones and gentle shapes to create an inviting and peaceful ambiance. A variety of logo concepts were explored, leading to the final choice of a smiley-inspired symbol that conveys warmth and approachability. Line-based yoga illustrations were integrated to reinforce the brand’s focus on movement, mindfulness, and well-being.
Visual Direction
