peekabite

Shopping for products, especially food and cosmetics, can be overwhelming for individuals with specific health concerns or dietary restrictions. Understanding labels, identifying suitable products, and making quick decisions are common challenges. The Ingredients Scanner simplifies this process, empowering users to make informed, healthier choices effortlessly.

Project Team

4 designers 4 developers

Timeline

11 Weeks Scheduled to Launch in Dec 2024

Website

Peekabite.ca

Constraint

Mobile App

Role

UI/UX Designer

→ Conducted user interviews, primary research, and competitor analysis. → Translated insights into actionable design ideas. → Designed the UX for a collaborative challenges feature. → Created high-fidelity interfaces and interactive prototypes. → Conducted usability testing throughout the design process.

Overview

Problems

Consumers face difficulties navigating product information, understanding complex labels, and identifying safe or healthier options among numerous choices. Those with allergies, dietary preferences, or health conditions require more transparency and tailored recommendations to maintain their health and lifestyle.

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Solution Overview

Solution

Main Features

Feature 1

product scanning

Users can scan barcodes or images of food items to receive detailed nutritional volume, additives warnings, ingredient lists, and overall suitability for their dietary needs. This feature provides immediate clarity on product content, helping users make healthier choices aligned with their dietary needs.

Feature 2

healthier alternative suggestions

The product a user scans will be scored based on examined health metrics and its health factors. Using the health condition provided by the user, a personalized score will be displayed. Additionally, the app will suggest a few healthier alternatives within the same category to help users make better choices.

Feature 3

Ai report and chat

Health AI will conduct in-depth research and gather comprehensive information on the product a user scans, providing a clearer view of its production process, sanitary hazards, ingredient analysis, packaging risks, and brand history.

Personas

Competitor analysis

Market Research

Based on a survey by Environics Research (Commissioned by Dialogue Health Technologies Inc) , 30% of 1500 Canadians reported that their physical health have significantly worsened over the past two years

Growing Health Awareness and Challenges in Canada

A survey by Environics Research shows that 30% of 1,500 Canadians reported worsening physical health over the past two years, despite 70% becoming more health-conscious—a 14% increase since 2021. This highlights both acknowledgment of health issues and efforts to improve lifestyle choices.

Challenges in Understanding Food Labels

Research from Elsevier reveals that while many individuals frequently use food labels, they struggle with understanding the complex and varied information presented. This difficulty impacts their ability to evaluate food healthiness, emphasizing the need for simplified tools like scoring systems on front-of-package labels (FOPL).

Healthtech’s Potential to Simplify Food Choices

The demand for accessible tools in healthtech is evident. Yuka, a mobile app allowing users to scan barcodes of food and cosmetics for health impact ratings, has garnered 10 million users since 2017. According to Forbes, 94% of users have changed their purchasing habits based on the app’s recommendations.

Enhancing Yuka’s Model with AI

While Yuka relies on barcode scanning, there’s an opportunity to expand its functionality. By integrating AI to analyze nutritional facts, users could evaluate products even without barcodes. This approach addresses existing limitations and caters to broader user needs.

Comprehensive Health Insights and Tracking

Beyond scanning and ratings, the planned application will offer detailed health insights and tracking features. This holistic approach aims to empower users in making better lifestyle decisions, fostering long-term improvements in physical health.

UserFlow

Userflow