UI/UX DESIGN
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Design experiences users love and remember
I start by understanding your users, business goals, and industry context. This includes user interviews, surveys, and competitive analysis to uncover insights that guide design decisions. The research helps define user personas, journeys, and pain points, ensuring the product or website redesign meets real needs and provides a meaningful experience.
Using the research insights, I create wireframes and interactive prototypes that map out the structure and flow of your product or website. This stage allows for early testing of layouts, navigation, and functionality before final visual design, ensuring an intuitive and seamless user experience.
I design interfaces that are visually appealing, usable, and aligned with your brand. This includes typography, color palettes, iconography, illustrations, and interactive elements. Moodboards and style references are shared early in the process to establish visual direction and maintain consistency across the website or app.
I analyze existing sites to identify usability issues, improve navigation, and enhance visual hierarchy. The redesign focuses on creating a modern, user-friendly, and responsive website that better reflects the brand and engages visitors.
Brandng
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Create a signature brand identity that stands out
I develop brand strategies that lay a strong foundation for a clear and consistent identity. From the start, I work with you to define your brand values, target audience, and unique selling proposition. I also provide a brand survey in the initial phase to gather insights and shape a compelling brand story that truly connects with your customers.
I design full brand identity systems - not just logos. This includes primary and variation logos, custom color palettes, typography selections, and bespoke illustrations or iconography to bring your brand to life. I also create moodboards early in the process so you can see the visual direction and give feedback before designs are finalized. The result is a distinctive, memorable identity that reflects your brand’s essence and stands out in your industry.
To keep your brand consistent across all touchpoints, I deliver comprehensive brand guidelines. These cover logo usage, color palettes, typography, tone of voice, imagery, moodboard references, and illustration styles. With these guidelines, your team can maintain a cohesive and professional presence across every channel.
graphics
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Bring ideas to life through visuals
I start every project by exploring ideas and defining a visual direction. This includes brainstorming, sketching, and moodboarding. I also analyze competitors’ visuals and design approaches to identify opportunities and ensure your graphics stand out.
I create compelling visuals, illustrations, and graphics that communicate your message effectively. This includes custom icons, illustrations, layouts, infographics, and other graphic assets that enhance your brand’s storytelling.
I carefully select typefaces, color palettes, and visual elements to create a cohesive and memorable design. Every choice is made to strengthen the brand identity and ensure consistency across all graphics.
I design graphics for both print and digital platforms, from social media posts and marketing materials to posters, flyers, and presentation decks. All files are prepared in production-ready formats to ensure high-quality results across mediums.