Peekabite
PeekaBite is designed for health-conscious consumers that lets them scan packaged foods for instant nutritional information and personalized health insights, making smarter eating choices easier.
Overview
One major challenge is the lack of transparency in food labeling, which makes it difficult for consumers to identify harmful additives and contaminants. The process of checking ingredients manually is time-consuming and requires effort that most shoppers cannot afford during a quick grocery run. Many consumers also struggle with understanding complex food terminology, making it harder to assess the true health impact of a product. Existing food-scanning apps offer only basic nutritional data but fail to provide deeper insights into ingredient quality, production methods, and potential health risks.
Many consumers struggle to interpret food labels, often overlooking harmful additives, contaminants, and misleading marketing. People with dietary restrictions or specific health concerns find it difficult to quickly assess whether a product aligns with their needs.
Research
Solution
Low fidelity wireframes iterations
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