Williams Chocolatier
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Solution
usability & testing
Design & Component
Final designs
A premium chocolate brand that reimagines the look of indulgence through a clean, modern lens. Williams Chocolatier embodies sophistication with refined typography, structured layouts, and a refreshing color approach.
Goal
To design a luxurious yet distinctive brand identity and packaging system that moves away from traditional chocolate tones while maintaining a sense of quality and craftsmanship.
Deliverables
Logo design · Packaging · Color palette · Website Design· Brand pattern
Brand Concept
Williams Chocolatier draws inspiration from timeless European confectionery but introduces a contemporary twist. The deep navy grounds the design, off-white adds softness and balance, and royal blue serves as a bold accent giving the brand a fresh, elevated edge that stands out from conventional chocolate packaging.
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