The goal was to design a luxurious yet distinctive brand identity and packaging system that moves away from traditional chocolate tones while maintaining a sense of quality and craftsmanship. The project deliverables included the logo design, packaging, color palette, website design, and a brand pattern.

Williams Chocolatier draws inspiration from timeless European confectionery but introduces a contemporary twist. The deep navy grounds the design, while off-white adds softness and balance. A royal blue accent brings a bold, refreshing touch that gives the brand a modern, elevated edge—helping it stand out from conventional chocolate packaging.