I begin by understanding user needs, behaviors, and goals specific to web and mobile platforms. This includes researching target audiences, analyzing competitors, and aligning the design direction with business objectives to create a foundation for user-centered design.

I map out user journeys and create wireframes that are responsive and adaptable across devices. Prototyping follows, where I simulate interactions and layouts, ensuring the design is intuitive and functional for both web and mobile users.

I craft high-fidelity, responsive designs that reflect the brand's identity while ensuring usability. Using mobile-first principles, I design for smaller screens first and scale up, creating consistent, engaging interfaces across all devices.

Usability testing is conducted to ensure the design works effectively for both web and mobile users. Iterative testing and refinement address user feedback and improve accessibility, functionality, and overall experience.

I work closely with developers, providing detailed specifications and assets for accurate implementation. Collaboration ensures that the final product remains true to the design vision and functions seamlessly across platforms.

I begin by understanding the brand’s vision, values, and target audience. Research and discussions with the client help uncover the story that drives the creative direction.

I create moodboards to explore and visualize potential styles, combining colors, typography, textures, and imagery. This step ensures alignment between creative concepts and the brand’s identity.

Using insights from the moodboard, I design initial concepts, including logos, color palettes, and typography. These serve as the foundation for building a cohesive visual identity.

I refine the chosen concept into a polished design, developing assets such as logos, print materials, social media templates, and packaging. Each design reflects the brand’s essence and works effectively across mediums.